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1

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Grayson, Kent, Martinec, Radan

Journal:

Journal of Consumer Research

Year:

2004

Language:

english

File:

PDF, 277 KB

english, 2004

2

Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights

Grayson, Kent, Waikar, Sachin, Smith, Gene

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 1.75 MB

english, 2017

3

Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

Dawn Iacobucci, Amy Ostrom, Kent Grayson

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 5.02 MB

english, 1995

4

Cognitive and affective trust in service relationships

Devon Johnson, Kent Grayson

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 211 KB

english, 2005

5

The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption

Ashlee Humphreys, Kent Grayson

Journal:

Sociology Compass

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

6

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers

Grayson, Kent, Johnson, Devon, Chen, Der-Fa Robert

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 359 KB

english, 2008

7

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers

Kent Grayson, Devon Johnson and Der-Fa Robert Chen

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 2.56 MB

english, 2008

8

The Dark Side of Long-Term Relationships in Marketing Services

Kent Grayson and Tim Ambler

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.20 MB

english, 1999

9

Friendship versus Business in Marketing Relationships

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 3.27 MB

english, 2007

10

Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning

Sawhney, Mohanbir, Grayson, Kent, Dupree, Patrick, Hsu, Christine, Metzger, Ryan, Obuchi, Fuminari, Sundaram, Arun, Wilson, Kari

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 290 KB

2017

11

Sony Targets Laptop Consumers in China: Segment Global or Local?

Grayson, Kent, Waikar, Sachin

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 1.24 MB

2017

12

Continuous and Discrete Variables

Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Jan-Benedict Steenkamp, Greg Allenby, Sachin Gupta, Joseph Verducci, Laura Koehl

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.75 MB

english, 2001

13

Network marketing organizations: Compensation plans, retail network growth, and profitability

Anne T. Coughlan, Kent Grayson

Journal:

International Journal of Research in Marketing

Year:

1998

Language:

english

File:

PDF, 211 KB

english, 1998

14

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 272 KB

english, 2011

15

Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

Dawn Iacobucci, Amy Ostrom and Kent Grayson

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 674 KB

english, 1995

16

Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning

Sawhney, Mohanbir, Grayson, Kent, Duprss, Patrick, Hsu, Christine, Metzger, Ryan, Obuchi, Fuminari, Sundaram, Arun, Wilson, Kari

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 356 KB

2017

17

Fiserv Takes on the E-Billing Market: How Can We Get Them to Turn Off Paper?

Grayson, Kent, Leiserson, Eric, Waikar, Sachin

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 390 KB

2017

18

Interrater Reliability

Kent Grayson, Roland Rust

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 426 KB

english, 2001

19

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Should I Analyze Frequencies or Proportions?

Prashant Malaviya, Deborah Roedder John and Kent Grayson

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 226 KB

english, 2001

20

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || A Typology of Consumption Communities

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 404 KB

english, 2011

21

Do more experienced critics review differently?

Corciolani, Matteo, Grayson, Kent, Humphreys, Ashlee

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 1.74 MB

2020

22

Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond

Grayson, Kent, Freeman, Elliot

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 1.50 MB

2017

23

Subproblem Decomposition: An Exploratory Research Method for Effective Incremental New Product Development

Dirk Ruiz, Dipak Jain, Kent Grayson

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 203 KB

english, 2012

24

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

John Deighton and Kent Grayson

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 568 KB

english, 1995

25

Is Top 10 Better Than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

Isaac, Mathew S., Brough, Aaron R., Grayson, Kent

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 1.34 MB

english, 2015

26

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Interrater Reliability Assessment in Content Analysis

Kent Grayson and Roland Rust

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 204 KB

english, 2001

27

Friendship Versus Business in Marketing Relationships

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 219 KB

english, 2007

28

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Food, Love and Meta-Practices: A Study of Everyday Dinner Consumption Among Single Mothers

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 289 KB

english, 2011

29

The Dark Side of Long-Term Relationships in Marketing Services

Grayson, Kent, Ambler, Tim

Journal:

Journal of Marketing Research

Year:

1999

File:

PDF, 1.08 MB

1999

30

822: The expression of the omega-3 fatty acid receptor, GPR120, is more sensitive to inflammatory cytokines and maternal obesity in male infants than in females

Gina Westhoff, Bernadette Grayson, David Barker, Cynthia Morris, Kent Thornburg, Perrie O'Tierney

Journal:

American Journal of Obstetrics and Gynecology

Year:

2012

Language:

english

File:

PDF, 93 KB

english, 2012

31

Morality and the Marketplace

Journal:

Journal of Consumer Research

Year:

2014

Language:

english

File:

PDF, 123 KB

english, 2014

32

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Research in Consumer Behavior

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 203 KB

english, 2011

33

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Love and Videogames: Negotiating Relationships with Cultural Ideals and Consumer Practices

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 252 KB

english, 2011

34

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || We Dream as we Live – Consuming

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 321 KB

english, 2011

35

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Collaborative Value Co-Creation in Crowd-Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Orientations

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 336 KB

english, 2011

36

Customer responses to emotional labour in discrete and relational service exchange

Journal:

International Journal of Service Industry Management

Year:

1998

Language:

english

File:

PDF, 223 KB

english, 1998

37

Authority Relinquishment in Agency Relationships

Tumbat, Gülnur, Grayson, Kent

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 624 KB

english, 2016

38

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Realistically Fake: Self-Reflexive Consciousness, Ironic (Dis)Engagement with Hybrid Reality Television, and their Impact on Consumption

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 303 KB

english, 2011

39

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Research in Consumer Behavior

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 114 KB

english, 2011

40

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Deighton, John, Grayson, Kent

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.27 MB

english, 1995

41

Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?

Isaac, Mathew S., Grayson, Kent

Journal:

Journal of Consumer Research

Year:

2016

Language:

english

File:

PDF, 1.24 MB

english, 2016

42

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || If you can't Stand the Heat, get out of the Kitchen: Foodies Resist the Cultural Authority of the Market

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 278 KB

english, 2011

43

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Show me the Mascot: Corralling Critters for Pedagogic Purposes

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 251 KB

english, 2011

44

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || The Modern Woman Myth as a means of Cosmopolitan Cultural Capital Accumulation: A Gendered Acculturation Perspective

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 274 KB

english, 2011

45

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || The Cultural Role of Stigmatized Youth Groups: The Case of the Partille Johnnys of Sweden

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 243 KB

english, 2011

46

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || The Nouveaux Pauvres of Liquid Modernity

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 258 KB

english, 2011

47

Increased Cell Surface Free Thiols Identify Effector CD8+ T Cells Undergoing T Cell Receptor Stimulation

Pellom, Samuel Troy, Michalek, Ryan D., Crump, Katie E., Langston, P. Kent, Juneau, Daniel G., Grayson, Jason M., Varga, Steven M.

Journal:

Year:

2013

Language:

english

File:

PDF, 1.73 MB

english, 2013

48

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || Research in Consumer Behavior

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 81 KB

english, 2011

49

Counting the cost of critical antibiotic shortages

Khumra, Sharmila, Mahony, Andrew A, Devchand, Misha, Walker, Steven T, Garrett, Kent, Grayson, M Lindsay, Trubiano, Jason A

Journal:

Journal of Antimicrobial Chemotherapy

Year:

2018

Language:

english

File:

PDF, 168 KB

english, 2018

50

[Research in Consumer Behavior] Research in Consumer Behavior Volume 13 || List of Contributors

Belk, Russell W., Grayson, Kent, Muñiz, Albert M., Jensen Schau, Hope

Year:

2011

Language:

english

File:

PDF, 143 KB

english, 2011